How import.io Cut Video Production Time and Scaled Content Output with Velo

Background

import.io has spent more than a decade helping the world’s largest enterprises turn raw web data into structured, decision-ready intelligence.

Their platform powers real-time pricing decisions, competitor monitoring, and digital shelf analytics for retailers and brands that can’t afford to be slow.

That same urgency for speed and reliability that defines their product, their marketing team needed it too.

As import.io expanded its content strategy, educating prospects about web scraping, onboarding customers to new features, and building awareness across channels, the demand for video content grew fast.

Short-form explainers, marketing clips, educational walkthroughs: the list was long, and the process to produce them was anything but efficient.

The challenge: A manual process that couldn’t keep up

Before Velo, creating a video at import.io meant bouncing between tools. Scripting happened in one place. Editing happened somewhere else. Moving between them wasn’t just slow, it created friction at every step, making it harder to stay in a creative flow, test different angles, or respond quickly to what was happening in the market.

“The process was pretty manual, switching between tools for scripting and editing, which took a lot of time and made it harder to move quickly.”

The problem wasn’t effort or talent. It was the workflow. When producing video at volume, even small inefficiencies compound fast. A team spending hours per video on tool-switching and iteration has less time to think about strategy, messaging, and the ideas that actually move the needle.

For a company that sells the promise of speed and reliability to its own customers, the irony wasn’t lost.

The solution: One workflow, from idea to finished video

import.io switched to Velo, an AI-powered video creation platform built to collapse the distance between inspiration and output.

With Velo, the fragmented multi-tool workflow became a single, streamlined experience. Scripting and editing live in the same environment, reducing the context-switching that had been eating into production time.

The platform’s AI handles the heavy lifting of structure and assembly, leaving the import.io team free to focus on what only humans can do: shaping the story, refining the message, and making creative calls.

The result was a fundamentally simpler process, one that scaled with demand rather than straining against it.

“It simplified the workflow a lot. I can now go from idea to finished video much faster, and it’s easier to test different versions without a lot of extra effort.”

Velo also made iteration feel lightweight. Testing a different opening, swapping a call to action, or producing a variation for a different audience no longer meant starting from scratch. The team could move quickly, try more, and ship with confidence.

The results: Speed, Consistency, and Output at Scale

The impact showed up in two places: how fast videos get made, and how good they are when they come out.

Turnaround time dropped by 60%. What once required extended back-and-forth across tools now moves from brief to finished video in a fraction of the time. The import.io team can respond to content opportunities faster, whether that’s a new product feature, a market moment, or a campaign push.

Quality became consistent and reliable. Most outputs from Velo come out production-ready, requiring only minor tweaks before publishing. That consistency matters: it means the team spends less time fixing and more time creating.

Volume went up. With a 2x faster, simpler process, import.io can produce more videos, short-form marketing content, educational explainers, and campaign clips, without proportionally increasing effort or headcount.

“The biggest difference has been speed and consistency. Turnaround time is much shorter, and most outputs are usable with only minor tweaks.”

What this means

For a company like import.io, one that understands better than most how much value lives in the space between raw input and structured output, Velo is the video equivalent of what they build for data. A layer of intelligence that transforms a slow, fragile, manual process into something reliable, fast, and scalable.

The content team at import.io isn’t just making more videos. They’re making the right videos, faster, with a workflow that keeps up with the pace of their business.

Ready to create videos, faster?

Velo helps marketing and content teams go from idea to finished video without the tool-switching, bottlenecks, and rework that slow most teams down.