How a lifecycle team went from producing 30 personal videos to generating thousands of contextual ones
The challenge
The team knew exactly which moments deserved a personal video. The problem was that those moments happened thousands of times. Manual production meant only the highest-priority accounts ever received one.
The approach
Velo made video an output of the workflow itself. When an event fired, the system passed the context, Velo generated the right version, and the finished video returned to the workflow without a person producing it.