Velo for Ecommerce

From a product listing to a shoppable video, before the drop goes live.

Built for teams that launch new SKUs every week, not once a season.

Point Velo at the product listing, the Shopify catalog update, or a five-minute product photo shoot, and get a product demo, support, or campaign video, grounded in your actual catalog and narrated in your voice, before the launch goes live.

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The drop goes live Friday. The product video is still stuck in the shoot queue.

The knowledge already exists, in the product listing, the return policy, the campaign brief. Turning it into a video that's ready for launch is still a manual pass: book a shoot, edit the footage, hope it's ready before the drop goes live.

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The manual stack

  1. 01 New SKU
  2. 02 Book photo shoot
  3. 03 Edit footage
  4. 04 Drop goes live
  5. 05 Video ships late

Works for one hero product. Breaks down the moment you're launching twenty SKUs a week, which most catalogs do.

Drop live in 6 hours, product video still in the edit queue

With Velo

  1. 01 New SKU
  2. 02 Script
  3. 03 Render
  4. 04 Live with the drop
  5. 05 Auto re-render

Fix the script, not the video. The product video ships the same moment the listing goes live, not days after.

Video live at drop time, no shoot backlog

Plugs into the systems your team already runs on.

You don't have to build a new content pipeline. Velo reads what's already in Shopify, your product feed, or your campaign brief, and turns it into a clear, on-brand video.

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Your source

Shopify · Fall Collection, SKU FW-2201

Rendered output

Same system. Different job to do.

One shared product catalog and brand kit, used differently by every role around the launch.

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  • Merchandising

    "Here's the new arrival, and how to style it."

    Shoppable demo video, live the moment the listing goes live.

  • Customer Support

    "Here's how sizing works for this style."

    Ticket-deflecting video, posted straight to the product page.

  • Lifecycle Marketing

    "Here's what's new this week."

    Campaign video, dropped straight into the launch email and SMS.

The same video does three jobs, because your brand already shares the same catalog.

A new SKU isn't three separate assets. It's one product listing, rendered once, reused everywhere your brand needs it.

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  • Merchandising

    Ships it.

    Points Velo at the new listing, reviews the script, hits render.

  • Support

    Repurposes it.

    Same render becomes the sizing or setup explainer, no new brief needed.

  • Marketing

    Reuses it.

    Same render becomes the launch email and SMS clip.

One catalog. One shared video library. No SKU starts from zero.

From product listing to clear video in four steps.

Point it at what already exists. Review the script once. Ship the video everywhere the shopper looks.

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  1. 01

    A Shopify listing, a product feed, a campaign brief, or a screen recording.

  2. 02

    Structures the explanation and writes the script for merchandising review before anything renders.

  3. 03

    Narrated in your voice, on brand, every time.

  4. 04

    A product page embed, a Klaviyo email, an SMS clip, or a shareable link.

One video system for every ecommerce moment.

From launch day to the next restock, without starting over each time.

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  1. 01 · Launch

    Product demo videos.

    Grounded in the live listing, not a photo shoot from last season.

  2. 02 · Drop day

    Campaign videos.

    What's new and why it matters, ready the moment the collection goes live.

  3. 03 · Ongoing

    Auto-updating product videos.

    Connected to the current listing, so a price or detail change doesn't quietly go stale.

  4. 04 · Weekly

    New arrival recaps.

    Replace a missed lookbook with a video shoppers can watch anytime.

  5. 05 · Support

    Sizing & return videos.

    Pulled straight from recurring support tickets, no separate content pass.

  6. 06 · Global

    Multilingual product videos.

    The same explanation, narrated for every market you sell into.

One grounded system, not a tool stack.

Your catalog changes every week. What stays consistent is the system your whole team ships video from.

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  • Edit the script and Velo re-renders the video. No re-shoot when the price or SKU details update.

  • A Shopify listing, a product feed, a campaign brief, or a screen recording becomes a structured, narrated script.

  • Trigger a render straight from a new Shopify listing or a catalog update, via the API and SDK.

  • Connect Shopify, Zendesk, and Klaviyo, so every video is grounded in the current catalog and policy, not last season's.

  • One voice and look across every video, no matter which merchandiser or marketer made it.

  • Share a link, embed it on the product page, or drop it into a Klaviyo email or SMS campaign.

  • See which videos drove add-to-cart and which shoppers dropped off, not just view counts.

  • Let an agent turn a recurring support ticket pattern into a video on its own, no one has to kick off the render.

  • Already have a raw product demo recording? Velo cleans it up: zooms, callouts, cursor smoothing, and narration, without a re-shoot.

Ship the product video as fast as the listing goes live.

Real product launches. Real support tickets. A faster way to close the gap between listing a product and shoppers understanding it.

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  • 22%

    Lower return rate on SKUs with video attached

  • 58%

    Faster turnaround on product launch video

  • 2x

    Video volume shipped, without adding production headcount

How a fast-growing DTC apparel brand shipped video for every weekly drop instead of just the hero pieces.

A DTC apparel brand launching a new capsule collection every week could only afford a full video shoot for the two or three hero pieces each drop, leaving the remaining fifteen to twenty SKUs with photos only. Those un-videoed SKUs converted at a noticeably lower rate and drove a larger share of size-related returns. The one-person content team simply couldn't shoot and edit video for every item on a weekly cadence.

The team connected Velo to their Shopify catalog. As each new SKU is listed, Velo builds a short product video from the listing images and copy, narrated in the brand's cloned voice, styled with the current campaign's look. The content lead reviews and approves each batch in under twenty minutes, and every SKU in the drop now launches with video, not just the hero pieces.

Industry
DTC apparel & fashion
Company size
~25 employees, weekly drop cadence
Plan
Velo Pro, team workspace
Primary use case
Product launch video

  • 100% SKU coverage

    Up from video on only the hero pieces

  • 19% fewer size returns

    On SKUs with video attached, first quarter

  • 5x more video

    Shipped per drop, same one-person content team

We used to pick two hero pieces to shoot and hope the rest sold on photos alone. Now every single SKU in the drop gets a video, and it shows in the return numbers.
Head of Content DTC Apparel Brand
We get production-ready product videos in a fraction of the time, and we're shipping twice as many without adding headcount.
Zuzanna Kurasińska Content Marketing Specialist, import.io

A rollout playbook for ecommerce teams: how to get video live with every launch, not weeks after.

Listing-to-video workflows, support deflection tactics, and campaign video automation, written for merchandising and lifecycle marketing teams.

Read the ecommerce video playbook

Start free, scale as your catalog grows.

Product, support, and campaign video are available on every plan. Higher tiers add auto-updating video, Shopify integration, and workflow triggers.

See full pricing

Free

Try Velo on your next product listing.

$0

per month

  • 1,500 credits
  • 2–5 mins of video/month
Try for Free
Recommended

Pro

Auto-updating product video, brand kit, unlimited renders.

$41

per month, billed yearly

  • 3,000 credits
  • 5–10 mins of video/month
Get Pro

Ultra

Shopify, Zendesk, and Klaviyo integrations, multilingual output, advanced analytics.

$167

per month, billed yearly

  • 30,000 credits
  • 50–100 mins of video/month
Get Ultra

Enterprise

Workflow triggers from Shopify via API and SDK, security controls, catalog-wide rollout.

Contact Sales
  • Custom credits
  • Custom seats
  • Custom avatars and voice clones
  • Custom integrations

Everything in Ultra, plus

SSO and SAML SCIM RBAC Advanced access controls Content governance Shared libraries API and SDK Private and public share pages Data residency SCORM export Workflow triggered videos

FAQs

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No. Velo is priced per account, so merchandising, support, and marketing can all make video without a per-user bill.

No. Velo replaces the manual production work so your content team spends time on the brand and the campaign, not the video file itself.

Yes. Every video can be hosted with access controls and permissions, so it holds up to the same review as the rest of your stack.

Velo connects to Shopify, Zendesk, and Klaviyo, plus a live product recording, so you're not re-entering content anywhere.

Product launch videos, sizing and setup explainers, return policy videos, and campaign clips, each grounded in your actual catalog with a written record alongside it.

Velo reads your context, a product listing, a campaign brief, or a screen recording, structures the explanation, writes the script, and renders the video narrated in your voice.

Yes. Edit the script and Velo re-renders the video. No re-shoot, and the written record updates with it.

A screen recorder captures whatever you record, take after take. Velo turns listing context into a structured, narrated video, re-renders when the script changes, and produces a written record alongside it.

Yes. The same explanation can render in any language, narrated in your voice, so one product video reaches every market you sell into.

Yes. Video agents can turn a recurring support ticket pattern into a video on their own, so the backlog doesn't wait on someone's free hour.

Ship the product video as fast as the listing goes live.

Point Velo at your next product launch and see the video before the drop goes live.

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