How a fast-growing, product-led SaaS company cut video production time by 70%.
Shipping a feature or workflow change roughly every two weeks out of Jira, the team's one video owner couldn't keep pace. A single onboarding video took 8 to 10 days, from script to freelance edit to revisions, and by the time it published, the flow it explained had usually changed. Support was absorbing the gap, answering the same five setup questions on repeat in Zendesk, and "didn't understand how to set it up" had become the top reason new users churned in their first two weeks.
The team connected Velo to their release notes in Notion and their Jira backlog. Product now points Velo at a closed ticket, and it builds a first-draft launch video the same day a feature ships. Support built five video answers for the most common setup questions once, in the founder's cloned voice, and pushed them into Zendesk and Intercom, reused across email and in-app tooltips. When the onboarding flow changes, they edit the script, not the video.
- Industry
- Workflow SaaS, mid-market
- Company size
- ~90 employees, Series B
- Plan
- Velo Pro, team workspace
- Primary use case
- Onboarding & support video
-
Under 1 day
Down from an 8-10 day production cycle
-
3x more videos
Per quarter, same one-person content team
-
41% fewer tickets
Setup-related support requests, first quarter