Velo for SaaS

From Jira ticket to launch video, before your sprint retro.

Built for teams that ship every two weeks, not every quarter.

Point Velo at the Jira release, the Notion doc, or a five-minute Loom, and get a demo, onboarding, or support video, grounded in your actual product and narrated in your voice, the same day it ships.

The trial clock doesn't pause for a production queue.

A walkthrough sits in a freelancer's queue while trial users churn. A renewal conversation gets pushed while the QBR video is still being edited. The knowledge already exists, in the Jira ticket, the Notion doc, the Zendesk macro answered a dozen times this month. Turning it into video is still a manual pass, competing with a clock SaaS companies don't get to pause.

The manual stack

  1. 01 Loom take 1
  2. 02 Edit
  3. 03 Jira ships a fix
  4. 04 Loom take 2
  5. 05 Trial ends

Works for one demo. Breaks down the moment the product ships a change, and the trial clock doesn't wait for the fix.

Day 13 of a 14-day trial, still no onboarding video

With Velo

  1. 01 Jira ticket
  2. 02 Script
  3. 03 Render
  4. 04 Ships
  5. 05 Auto re-render

Fix the script, not the video. The explanation stays current, ready before the next renewal conversation.

Day 13 covered automatically, no one had to remember

Plugs into the tools your team already runs on.

You don't have to build a new content pipeline. Velo reads what's already in Notion, Jira, or Zendesk, and turns it into a clear, on-brand video.

Your source

Jira · WORK-482: Workspace v3.2

Rendered output

Same system. Different job to do.

One shared context and brand kit, used differently by every role on the team.

  • Product Marketing

    "Here's what shipped, and why it matters."

    Launch demo, synced to sales and support the same day.

  • Customer Success

    "Complete these three steps to get set up."

    Onboarding walkthrough, embedded in-app, updates as the product changes.

  • Support

    "Here's how to fix that in under two minutes."

    Ticket-deflecting video, posted straight to the help center.

The same video does three jobs, because your team already shares the same context.

A release isn't three separate assets. It's one Jira ticket, rendered once, reused everywhere your team needs it.

  • PMM

    Ships it.

    Points Velo at the release ticket, reviews the script, hits render.

  • CS

    Repurposes it.

    Same render becomes the onboarding walkthrough, no new brief needed.

  • Support

    Embeds it.

    Same render becomes the help center answer, live the same day.

One team plan. One shared library. Nobody starts from zero.

From product context to clear video in four steps.

Point it at what already exists. Review the script once. Ship the video everywhere it needs to go.

  1. 01

    A Jira or Linear ticket, a Notion doc, a Zendesk macro, or a live product URL.

  2. 02

    Structures the explanation and writes the script for you to check.

  3. 03

    Narrated in your voice, on brand, every time.

  4. 04

    A Zendesk help article, an Intercom tooltip, a Slack post, or a shareable link.

One video system for every SaaS moment.

From the first demo to the tenth iteration, without starting over each time.

  1. 01 · Trial

    Product demo videos.

    Grounded in the live product, not a script from two releases ago.

  2. 02 · Ship day

    Feature launch & release videos.

    What shipped and why, ready the day the ticket closes.

  3. 03 · Ongoing

    Auto-updating onboarding walkthroughs.

    Connected to the product, so a UI change doesn't quietly make them wrong.

  4. 04 · Weekly

    Async product updates.

    Replace the standup with three minutes someone can watch in Slack.

  5. 05 · Support

    Knowledge base videos.

    Pulled straight from Zendesk or Intercom, no separate content pass.

  6. 06 · Global

    Multilingual demos.

    The same explanation, narrated in any market's language.

One grounded system, not a tool stack.

Your product changes every sprint. What stays consistent is the system your whole team ships video from.

  • Edit the script and Velo re-renders the video. No re-recording when the Jira ticket ships a fix.

  • A Jira release, a Notion doc, a Zendesk article, or a live product URL becomes a structured, narrated script.

  • Trigger a render straight from a merged GitHub PR, a Linear issue moving to Done, or a Jira release, via the API and SDK.

  • Connect Notion, Confluence, Zendesk, and Intercom, so every video is grounded in what's actually true.

  • One voice and look across every video, no matter which teammate made it.

  • Share a link, embed it in Intercom or Zendesk, or drop the written record into the Notion changelog.

  • See what got watched, skipped, or dropped, so you know which explanations are landing.

  • Let an agent turn a closed Jira ticket or a Zendesk ticket pattern into a video on its own, no one has to kick off the render.

  • Already have a raw Loom or screen capture? Velo cleans it up: zooms, callouts, cursor smoothing, and narration, without a re-shoot.

Ship the explanation as fast as you ship the feature.

Real releases. Real support tickets. A faster way to close the gap between shipping and explaining.

  • 32%

    Lower customer acquisition cost

  • 60%

    Faster turnaround on production-ready video

  • 2x

    Video volume shipped, without adding headcount

How a fast-growing, product-led SaaS company cut video production time by 70%.

Shipping a feature or workflow change roughly every two weeks out of Jira, the team's one video owner couldn't keep pace. A single onboarding video took 8 to 10 days, from script to freelance edit to revisions, and by the time it published, the flow it explained had usually changed. Support was absorbing the gap, answering the same five setup questions on repeat in Zendesk, and "didn't understand how to set it up" had become the top reason new users churned in their first two weeks.

The team connected Velo to their release notes in Notion and their Jira backlog. Product now points Velo at a closed ticket, and it builds a first-draft launch video the same day a feature ships. Support built five video answers for the most common setup questions once, in the founder's cloned voice, and pushed them into Zendesk and Intercom, reused across email and in-app tooltips. When the onboarding flow changes, they edit the script, not the video.

Industry
Workflow SaaS, mid-market
Company size
~90 employees, Series B
Plan
Velo Pro, team workspace
Primary use case
Onboarding & support video

  • Under 1 day

    Down from an 8-10 day production cycle

  • 3x more videos

    Per quarter, same one-person content team

  • 41% fewer tickets

    Setup-related support requests, first quarter

We stopped treating video as a separate project and started treating it as part of shipping. If a feature goes out, the explainer goes out with it now, not three weeks later.
Head of Product Marketing Workflow SaaS platform
We get production-ready product videos in a fraction of the time, and we're shipping twice as many without adding headcount.
Zuzanna Kurasińska Content Marketing Specialist, import.io

A rollout playbook for SaaS teams: how to introduce video into your release cycle.

Release-to-video workflows, onboarding automation, and support deflection tactics, written for SaaS product, PMM, and CS teams.

Read the SaaS video playbook

Start free, scale as your release cycle demands.

Product demo, onboarding, and support video are available on every plan. Higher tiers add auto-updating demos, help center integrations, and workflow triggers.

Free

Try Velo on your next Jira ticket or Zendesk macro.

$0

per month

  • 1,500 credits
  • 2–5 mins of video/month
Try for Free
Recommended

Pro

Auto-updating demos, brand kit, unlimited renders.

$41

per month, billed yearly

  • 3,000 credits
  • 5–10 mins of video/month
Get Pro

Ultra

Notion, Zendesk, and Intercom integrations, multilingual output, advanced analytics.

$167

per month, billed yearly

  • 30,000 credits
  • 50–100 mins of video/month
Get Ultra

Enterprise

Workflow triggers from GitHub, Linear, and Jira via API and SDK, security controls, org-wide rollout.

Contact Sales
  • Custom credits
  • Custom seats
  • Custom avatars and voice clones
  • Custom integrations

Everything in Ultra, plus

SSO and SAML SCIM RBAC Advanced access controls Content governance Shared libraries API and SDK Private and public share pages Data residency SCORM export Workflow triggered videos

No. Velo is priced per account, so product, PMM, CS, and support can all make video without a per-user bill.

No. Velo replaces the manual production work, recording, editing, re-recording, so your team spends time on the message and the rollout, not the video file itself.

Yes. Every video can be hosted with access controls and permissions, so it holds up to the same security review as the rest of your stack.

Velo connects to Notion, Confluence, Zendesk, Intercom, Jira, and Linear, plus a live product URL or a screen recording. You're not re-entering content anywhere; Velo reads what already exists.

Product demo videos, feature launch and release videos, onboarding walkthroughs, sales demos, and support explainers, each grounded in your product with a written record alongside it.

Velo reads your context, a release note, a doc, a URL, or a screen recording, structures the explanation, writes the script, and renders the video narrated in your voice. You fix the script instead of re-recording.

Yes. Edit the script and Velo re-renders the video. No re-recording, and the written record updates with it.

A screen recorder captures whatever you record, take after take. Velo turns product context into a structured, narrated video, re-renders when the script changes, and produces a written record alongside it.

Yes. The same explanation can render in any language, narrated in your voice, so one demo or walkthrough reaches every market you sell into.

Yes. Video agents can turn a closed ticket or a recurring support pattern into a video on their own, so the backlog doesn't wait on someone's free hour.

Ship the explanation as fast as you ship the feature.

Point Velo at your next Jira release and see the video before the sprint retro.