How a mid-size marketing agency turned monthly client reporting from a two-day scramble into a same-day video.
A 45-person marketing agency managing 30 retainer accounts produced a monthly performance report for each client, and account leads had historically walked clients through the numbers live on a call, or occasionally briefed the internal production team for a short recap video that took two to three days to turn around. With account leads spending a full week each month on reporting calls alone, the agency's ability to take on new accounts was capped by reporting capacity, not by demand.
The team connected Velo to their campaign dashboards and reporting templates. Each month, when the numbers land, the account lead reviews a first-draft script and sends the rendered video to the client a day ahead of the QBR. Live calls now focus on strategy and next steps instead of walking through slides, and the account team picked up three new retainer clients without adding headcount.
- Industry
- Full-service marketing agency
- Company size
- 45 employees, 30 retainer accounts
- Plan
- Velo Pro, team workspace
- Primary use case
- Client reporting video
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Same day
Down from a 2-3 day report video turnaround
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3 new accounts
Onboarded without adding reporting headcount
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1 day earlier
Reports now land ahead of the QBR, not during it