Turn the product knowledge behind every release into clear customer communication, so useful changes don't go unnoticed just because another production cycle wasn't worth it.
Major releases get the video, email, launch post, and polished story. Smaller improvements often get a changelog line or nothing at all because the effort to communicate them feels larger than the update itself.
Faster search indexing Video attached New Salesforce field mapping Video attached Bulk CSV export Video attached Minor bug fixes & performance improvements Video attached Use your source context to create the customer-facing explanation instead of opening another blank script.
What shipped, what changed, and what users need to know
Why the change exists and the problem it is meant to solve
The new screens, interactions, and behaviour users will actually experience
The visuals and messaging your team has already created around the release
Output using Velo
A clear product update video that turns release context into customer understanding.
Explains what changed and why it matters
Does not turn every release into another production project
Easy to create again as smaller updates keep shipping
By the time one release is packaged and explained, the next few may already be live. The gap grows until teams are forced to choose which changes are worth communicating at all.
This week's releases, still waiting on a video
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Shipping faster only helps if customers can keep up with what changed.
Same base demo, checked against the live product
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Create from release context, publish without another full production cycle, translate it, measure what customers engage with, distribute it across channels, and keep product and marketing aligned.
Agentic screen recording
Walk through a product or process once and turn the captured steps into a polished video.
Docs, recordings & URLs
Start from the material you already have instead of rebuilding the context from scratch.
AI script generation
Turn source material into a clear, structured script automatically.
Script editing & regeneration
Change the message or update a section without recreating the whole video.
Voice & face clone
Reuse the same voice and presence across new videos and updated versions.
Brand kit
Keep fonts, colours, logos, and visual identity consistent automatically.
1-click translation
Localize a finished video without rebuilding or re-recording every scene.
25+ languages
Make the same content accessible across languages from one original version.
Multilingual voice output
Carry the same speaker identity across translated versions.
Viewer tracking
See who watched the video and when they engaged with it.
Watch depth
See how much of the video viewers watched and where they stopped.
Forward tracking
See when a video is shared with someone new.
Branded share pages
Share videos through a branded page without requiring viewers to log in.
Browser viewing
Let anyone watch instantly in the browser, with no download required.
Export when needed
Download the video or share its supporting documentation alongside it.
Shared workspaces & libraries
Give teams one place to create, organise, and reuse approved video content.
Roles & permissions
Control who can create, edit, review, or publish as the team grows.
Team-wide visibility
See what is being created, shared, and watched across the workspace.
Answer what changed across frequent releases.
Explain what changed, why it matters, and what the user should do now.
Give customers a reason to notice and try the change.
The challenge
The product shipped every week. Customer communication did not. Smaller improvements were often too useful to ignore but too small to justify another script, recording, edit, and launch cycle.
The approach
Velo turned the release context already created by Product into the customer-facing explanation. Updates could be communicated without turning every change into another content project.
2.7× more releases communicated
Smaller improvements stopped disappearing between launches.
71% less production time per update
Release context became the starting point.
Same-day communication
Most update videos shipped alongside the product change.
Yes. The release context your team already maintains can ground the video, with current product visuals added where seeing the change makes the explanation clearer.
No. The communication depth should match the change. Small updates may need a short visual explanation, while a major release may need a deeper release narrative or dedicated feature announcement.
Yes. One approved source can support different output lengths and formats so teams do not rewrite the release story independently for every surface.
Update the source or affected explanation and regenerate the video, which reduces the maintenance burden of keeping product communication aligned with what actually shipped.
Yes. Shared workspaces and approved context can help Product, PMM, Support, CS, and Sales reuse the same product truth without creating different versions of what changed.
Yes. Video analytics can show viewing behavior and help teams understand which updates are earning attention.
Let product communication keep up with the product your team is already shipping.
