How much is your video backlog really costing you? Let's find out.
See what your team could save by replacing manual recording, editing and re-recording with a repeatable video workflow.
$75K–$500K
That's what video production and upkeep can quietly cost a growing team each year, in hours, headcount and stalled launches. Most teams are already paying it. Move the slider below to see your number.
Tell us about your video operation
Move the slider below and watch your real cost take shape. We're using industry benchmarks to fill in the rest, and you can swap in your own numbers any time.
Demos, training, onboarding, support and sales videos
Tell us about your current costs *
This helps us calculate your potential savings
How long does each video typically take?
From request to delivery
More releases typically mean more videos need updating.
Additional video types (optional)
Add these if your team also produces motion graphic or screen recording videos, on top of the work videos counted above.
Animated explainers, brand videos, feature highlights
Industry estimate: ~10 hrs/video at $110/hr blended
Screencasts, product walkthroughs, tutorials
Industry estimate: ~3 hrs/video at $70/hr blended
The rest, estimated for you
Pulled from typical teams at your production volume. Know your actual numbers?
- 5 hrs Hours to create one video
- 25% Videos updated / year
- $600 Cost to update one video
Production is just the start of the bill.
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90%
Less time spent creating software demos, reported by a global IT services company running on Velo.
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60%
Faster video turnaround, reported by a data automation company that doubled its content output on Velo.
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36 hrs
Time given back per person, per month, across Velo customer outcomes.
What could your team do with $138K and 1,200 hours back?
Bring one real workflow: a product demo, training module, support explanation or sales walkthrough. We'll show you how Velo turns the source material you already have into video, and map the business case to your numbers.
- $276K estimated annual video cost
- $138K potential capacity value
- 0.6 FTE potential capacity unlocked
FAQs
It uses your creation method, videos per month, and cost per video, combined with industry benchmarks for update frequency, to estimate your current annual video spend.
Any product, demo, training, support, or sales video your team creates monthly. Motion graphic and screen recording videos can be added separately.
Reported costs usually range from $500 to $10,000 depending on whether you use freelancers, an agency, an in-house team, or DIY production.
Savings vary by volume and process, but most teams reduce both creation time and the recurring cost of updating videos.
Freelancer and agency rates often include markup and revisions, so reported spend typically runs higher than pure internal labor cost.