Feature Announcement Videos

Do not announce the feature name. Announce what users can do now.

We launched advanced routing is product news. Route high-value leads before anyone checks the queue is a reason to care. Velo helps turn the actual feature into an announcement that shows the new capability through the outcome it creates.

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Shipping is news to the product team. Value is news to the user.

A launch can be technically accurate and still feel easy to ignore. The message names the feature, lists capabilities, and links to documentation, but asks the user to work out the benefit themselves.

Usual Way

  1. 01 Feature ships
  2. 02 Name + screenshot
  3. 03 Capability list
  4. 04 User scrolls past

The announcement starts with what the team built instead of what the audience can now achieve.

With Velo

  1. 01 Old friction
  2. 02 New possibility
  3. 03 Feature in action
  4. 04 Try it

Make the value legible before the user decides whether the feature deserves attention.

Start with what changes for the user.

Make the outcome the story. Use the feature itself as the proof that something is now possible, faster, or easier.

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  1. 01

    Define who it’s for

    Define the audience and the old limitation the feature removes for them.

  2. 02

    Bring in launch context

    Bring in the launch brief, feature docs, product flow, screenshots, or approved positioning.

  3. 03

    Show the proof

    Show the smallest product moment that proves the new value without teaching the whole workflow.

  4. 04

    Take it across channels

    Publish the concise announcement across email, social, in-app, community, landing pages, or enablement.

You shipped the feature. Now show why it matters.

Announce a feature Contact sales

Use one concise product story across the places customers discover what is new.

Keep the core value consistent while adapting length and framing to the surface.

  • Launch email

    Show the value in motion before the user clicks through.

  • In-product announcement

    Give enough context to understand why the new control is worth opening.

  • Social

    Use a short product proof that stands on its own.

  • Landing page

    Put the changed workflow beside the positioning.

  • Sales enablement

    Give reps the approved launch story they can reuse.

Keep the message consistent while the format adapts.

The announcement can move across channels without becoming a different story every time.

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  • Grounded in the launch

    Ground the video in the approved launch brief and actual feature behavior.

  • One story, every channel

    Use one brand kit and voice so every channel still feels like the same launch.

  • Made for every format

    Create shorter or longer variants from the same source for social, email, in-app, and sales use.

Start with one feature launch instead of rebuilding the whole launch process.

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Free

For exploring Velo with your own unique context

$0

per month

  • 500 credits
  • 2–5 mins of video/month
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Recommended

Pro

For founders, sellers, PMMs, and operators making weekly work videos.

$49

per month

  • 1,000 credits
  • 5–10 mins of video/month
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Ultra

For teams that need higher-volume video output and shared creation.

$200

per month

  • 6,000 credits
  • 30–60 mins of video/month
Get Ultra

Enterprise

For companies deploying governed video output across teams, workflows, and agents.

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  • Custom credits
  • Custom seats
  • Custom avatars and voice clones
  • Custom integrations

Everything in Ultra, plus

SSO and SAML SCIM RBAC Advanced access controls Content governance Shared libraries API and SDK Private and public share pages Data residency SCORM export Workflow triggered videos

FAQs

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Keep it short enough to earn attention and show one value proof. Detailed education belongs in the walkthrough.

No. Choose the few moments that make the new value obvious.

Yes. Ground the announcement in the same approved positioning and product context.

Yes. Reuse the same launch source while adapting length and framing.

The announcement explains why the feature matters and earns interest. The walkthrough teaches how to use it.

A release note video explains a substantive release. A feature announcement focuses on one capability and the reason the target audience should care.

Make the feature worth noticing before you ask users to learn it.

Bring the launch brief and product into Velo and turn the next announcement into a clear proof of what is now possible.

Show what’s new Contact sales