Velo vs Loom
Loom is a screen recorder - you hit record, talk through your screen, and share the link. Velo is AI video infrastructure: it generates finished video from a recording, a URL, or your own company knowledge, keeps it current, and ships it across your stack with hosting, analytics, and an API. Both make video; one records, one is the layer your whole team builds on.
Two tools, two jobs
One records. One is the layer your whole team builds on.
A screen recorder for async team messages
- One-click screen + webcam recording
- Native meeting recording
- Comments and reactions
- Team workspaces
- Deep Atlassian, Slack, Notion, GitHub
- AI titles and summaries
AI video infrastructure to explain, train, and sell.
- Generate from a recording, MP4, URL, or your knowledge (Velo Reach)
- AI video agent that builds it for you
- VeloTwin voice + face
- Full editor + brand kit
- Every video ships with a doc + one-click translation
- Secure hosting, analytics, SSO / RBAC / SCIM
- SOC 2 / ISO 27001 / GDPR
- Coming soon: API & SDK, workflow-triggered videos, auto-updating demos
The real difference: record vs infrastructure
One records. One is the layer your whole team builds on.
- 01
Generate from anything, not just record
Text, docs, or a URL become video with Velo Reach; the agent can research and build it. No screen time required.
- 02
Programmable and automated
API/SDK to create video from your product; workflow-triggered videos; auto-updating demos. (Roadmap - coming soon.)
- 03
Ship it like infrastructure
Hosting, analytics, workspaces, SSO/RBAC/SCIM/SAML, SCORM, SOC 2 / ISO 27001 / GDPR.
Full feature comparison
What you're actually paying for
Per seat
Free (25 recordings, 5-min limit) • Business ~$18/user/mo • Business + AI ~$24/user/mo
Per account
Free ($0) • Pro $49/mo ($41 yearly) • Ultra $200/mo ($167 yearly) • Enterprise custom
Who should use which
Choose Loom if you want the simplest one-click record-and-share, record a lot of meetings, live in Atlassian, or need comments and reactions on every video.
Choose Velo if you want finished video instead of raw recordings, generate from your own knowledge or a URL, want video your workflows and product can trigger, need videos that stay current, or need enterprise hosting and governance across a team.
“Not bad - time to move away from Loom”
FAQs
Yes - a broader one. Loom records; Velo is video infrastructure that generates, hosts, analyzes, and automates video.
No - per account, so cost doesn't multiply with team size.
Yes - upload the MP4 and Velo rewrites the script, adds voiceover, and returns a polished video.
Yes - SSO, RBAC, SCIM, SAML, SCORM, and SOC 2 / ISO 27001 / GDPR.