HeyGen Pricing in 2026: Plans, Credits, and the Real Cost Explained
HeyGen’s pricing looks simple at first: start free, pay $29 per month for Creator, or move to Pro or Business as your output grows. The harder question is not what the subscription costs. It is how quickly the included credits disappear once you choose an avatar model, translate a video, generate assets, or use Video Agent.
That distinction matters because 600 credits can produce 200 minutes with Avatar III, but only 30 minutes with Avatar IV or V. A plan that feels generous for one workflow may be restrictive for another.
This guide explains the current HeyGen plans, converts credits into usable output, and helps you estimate the real HeyGen cost for your monthly workload. It also covers credit rollover, additional seats, top-ups, and the billing details that can change what you actually pay. If you are weighing other tools too, see our guide to the best HeyGen alternatives.
HeyGen pricing at a glance
HeyGen has five main web plans: Free, Creator, Pro, Business, and Enterprise. Paid plans use a shared credit balance across supported generation features.
| Plan | Starting price | Included usage | Maximum video length | Best suited to |
|---|---|---|---|---|
| Free | $0 | Up to 3 videos per month | 1 minute | Testing avatars and the editor |
| Creator | $29/month, or $24/month billed annually | 600 credits/month | 30 minutes | Solo creators producing regular 1080p videos |
| Pro | From $49/month | From 1,000 credits/month | 30 minutes | Higher-volume individuals who need 4K or translation-script editing |
| Business | $149/month, plus $20 per additional seat | 1,500 shared credits/month | 60 minutes | Teams needing collaboration, security, learning tools, and integrations |
| Enterprise | Custom pricing | Flexible | No stated maximum | Organizations needing governance, multiple workspaces, and tailored support |
The official HeyGen pricing page lists Pro tiers ranging from 1,000 credits for $49 per month to 100,000 credits for $4,300 per month. Every Pro tier has the same feature set; the monthly credit allowance changes.
The headline answer, then, is straightforward: HeyGen costs between $0 and $149 per month for its standard entry plans, while higher Pro tiers and Enterprise cost more. The right plan depends on the type and volume of video you generate, not just the number of finished videos you want.
The price is fixed, but the output is not
HeyGen credits are a common currency used across several generation features. One credit does not equal one video or one minute. Each model consumes the balance at a different rate.
According to HeyGen’s current credit-usage documentation, these are some of the rates that matter most:
| Workflow | Credit rate | Output from 600 credits | Output from 1,000 credits |
|---|---|---|---|
| Avatar III video | 3 credits/minute | 200 minutes | About 333 minutes |
| Avatar IV or V video | 20 credits/minute | 30 minutes | 50 minutes |
| Avatar IV with custom expressive motion | 40 credits/minute | 15 minutes | 25 minutes |
| Video translation with lip sync | 5 credits/minute | 120 translated minutes | 200 translated minutes |
| Precision video translation | 10 credits/minute | 60 translated minutes | 100 translated minutes |
| Generated image assets | 2 credits/image | 300 images | 500 images |
These figures assume the entire balance is spent on one activity. In practice, most teams mix avatar generation, translations, images, and revisions, so their usable video output will fall somewhere between these examples.
There is also an important pricing inconsistency to know about. HeyGen’s pricing-page FAQ currently lists standard Video Agent at 20 credits per minute, while its newer credit help article lists 40 credits per minute for standard mode and 120 credits per minute for Seedance mode. HeyGen says it shows the cost in the product before generation when available. Until those official pages agree, use the in-product estimate when budgeting a Video Agent project.
Estimate your monthly credit requirement before choosing a plan
A simple output budget is more reliable than choosing a plan from the feature list alone.
Use this formula:
Monthly credits = generated minutes Ă— credit rate + translated minutes Ă— translation rate + asset-generation credits
Here are three examples.
Example 1: A solo marketer creating avatar-led social videos
Suppose you create eight two-minute Avatar IV videos each month:
- 16 generated minutes Ă— 20 credits = 320 credits
- 20 generated images Ă— 2 credits = 40 credits
- Total estimated usage = 360 credits
The 600-credit Creator plan should cover this workload and leave room for some revisions or additional assets. Creator is likely the sensible starting point unless 4K export or translation-script editing is essential.
Example 2: A training team localizing four videos
Suppose you create four five-minute Avatar IV training videos and translate each into two additional languages with lip sync:
- 20 generated minutes Ă— 20 credits = 400 credits
- 40 translated minutes Ă— 5 credits = 200 credits
- Total estimated usage = 600 credits
This workload uses the full Creator allowance before additional versions, visual assets, or re-renders. Pro gives the team more headroom, but Business may be the better operational fit if multiple people need shared projects, comments, SCORM export, or SSO.
Example 3: A SaaS team making software walkthroughs
If the video needs to show a real interface, the most important question is not “How many avatar minutes do we get?” It is “How easily can we capture, explain, update, and reuse the product workflow?”
HeyGen includes a screen recorder and can combine uploaded product footage with presenters and generated scenes. That may work well when an avatar is the main storyteller. But a team producing frequent software product demos, release walkthroughs, or customer onboarding videos should also evaluate product-first tools.
Velo, for example, starts with a screen recording, product URL, document, or prompt and turns it into a narrated walkthrough. Its current pricing includes 15 Velo minutes on Free, 60 on Pro for $49 per month, and 600 on Ultra for $200 per month. Velo minutes are used across generation, rendering, narration, translation, avatars, and agent workflows, so you should still estimate usage, but the workflow is designed around explaining and maintaining real product experiences.
The practical difference is the center of gravity: HeyGen is strongest when the presenter, avatar, or localization workflow leads the video; Velo is designed for videos where the product or process should remain central.
Which HeyGen plan should you choose?
Use Free to test the format, not production volume
HeyGen Free costs $0 and allows up to three videos per month, with a maximum length of one minute per video. It includes limited access to Avatar IV and Video Agent, more than 500 stock digital twins, one custom digital twin, and more than 30 languages.
Free is useful for answering three questions:
- Do the avatars suit your brand?
- Is the editor comfortable for your team?
- Does the generated voice and delivery meet your quality bar?
It is not a realistic production plan for regular marketing, training, or localization because the one-minute cap and monthly video limit leave little room for a sustained workflow.
Use Creator when one person needs regular 1080p output
HeyGen Creator costs $29 per month or $24 per month when billed annually. The plan includes 600 credits per month, videos up to 30 minutes, 1080p export, watermark removal, voice cloning, unlimited photo avatars, credit rollover, and access to more than 175 languages and dialects.
Creator is the strongest entry point for an individual who already knows the format works. It is especially reasonable for short Avatar III videos, moderate Avatar IV usage, or occasional translation.
The limitation is flexibility after the credits run out. Creator users cannot buy one-time web credit packs; they must upgrade to Pro. That makes it worth calculating a typical month and a busy month before committing.
Use Pro for more credits, 4K, and translation control
HeyGen Pro starts at $49 per month with 1,000 credits. Higher tiers offer up to 100,000 monthly credits, while keeping the same Pro features.
Pro adds 4K export, faster processing, access to advanced AI models, customizable monthly usage, and the ability to edit and proofread translation scripts. It is built for one advanced user rather than a collaborative team.
Choose Pro over Creator when at least one of these is true:
- Your forecast regularly exceeds 600 credits.
- You need 4K output.
- You need to review or correct translated scripts.
- You use higher-cost models frequently.
- You want a larger, predictable monthly balance.
Like Creator, Pro does not support one-time credit packs under the new web pricing system. If you run short, you move to a higher Pro credit tier.
Use Business when the constraint is teamwork, not just generation
HeyGen Business costs $149 per month for the first seat and includes 1,500 shared credits. Additional seats cost $20 per seat per month, but they do not add credits to the workspace.
The plan supports videos up to 60 minutes, 4K export, faster processing, and twice the concurrency of Pro. It also adds workspace collaboration, draft comments and editing, centralized billing, SAML/SSO, interactive quizzes and branching, SCORM export, LMS connections, and integrations with tools such as HubSpot, Zapier, Make, and n8n.
Business is not simply a better-value credit bundle. At the starting price, it costs more per included credit than Creator or base Pro. Its value comes from team operations, security, learning workflows, and the ability to purchase extra credits.
Business customers can buy 100-credit blocks for $5, equal to $0.05 per extra credit, and can enable auto-reload. This is currently the only standard web plan with one-time top-ups.
Use Enterprise when governance defines the purchase
HeyGen Enterprise uses custom pricing. It removes the stated maximum video duration and adds the highest concurrency, multi-workspace control, proofreader seats, central role and access management, SCIM provisioning, team MFA, invoice billing, dedicated customer success, and tailored onboarding.
The plan is for organizations buying governance, support, and deployment flexibility, not merely more generation credits. Ask HeyGen for a quote that separates platform access, seats, generation allowance, support, and any API usage so the total cost is clear.
Four billing rules that can change your real HeyGen cost
1. Monthly and annual credits roll over differently
Monthly subscribers can carry unused credits into one additional billing cycle. HeyGen describes this as up to roughly 60 days: the original subscription period plus the next one.
Annual subscribers still receive credits monthly, but unused credits accumulate until the annual renewal date. That makes annual billing more forgiving for seasonal production schedules. If you cancel and return to Free, unused paid credits do not carry over.
2. Extra seats do not increase the Business credit pool
Business includes 1,500 shared credits. Each additional seat adds $20 per month, but the credit allowance remains shared. A five-person team would therefore pay $229 per month before top-ups: $149 for the first seat plus $80 for four additional seats.
For team budgeting, calculate both dimensions separately:
Business bill = $149 + additional seats + extra credit packs
3. The API is priced separately
HeyGen’s subscription plans and its API pricing are separate. A web subscription does not automatically provide the API generation budget for an automated product or workflow. If your use case depends on programmatic video creation, evaluate HeyGen API pricing as its own cost line.
4. Legacy unlimited plans are not the current offer
HeyGen replaced its older unlimited structure with new credit-based plans in 2026. Existing legacy subscribers may retain their plan while it remains active and in good standing, but once they cancel or switch to a credit-based plan, they cannot switch back.
This is why older HeyGen pricing reviews may show different credit amounts, “premium credits,” or a $99 Pro plan. Those figures do not describe the plans currently sold on HeyGen’s pricing page.
Is HeyGen worth the price?
HeyGen can be worth the price when your workflow depends on realistic AI presenters, multilingual delivery, lip-sync translation, or rapid production without cameras and actors. Creator is accessible for solo users, while Pro and Business add the capacity and controls needed for higher-volume work.
It becomes harder to forecast when a project mixes several high-credit features. Two teams on the same $29 Creator plan can receive very different amounts of finished video depending on the avatar engine, motion settings, translation method, generated assets, and number of revisions they use.
Before subscribing, create one representative project on Free and record:
- The model and features used.
- The credits required for one finished video.
- The number of versions or languages needed each month.
- The credits lost to rejected outputs or re-renders.
- Whether you need collaboration, security, 4K, or translation review.
Multiply the cost of that representative project by your expected monthly volume. That calculation will tell you more than the sticker price.
HeyGen pricing FAQs
How much does HeyGen cost per month?
HeyGen costs $0 on Free, $29 on Creator, $49 and up on Pro, and $149 on Business. Enterprise uses custom pricing. Business charges $20 per additional seat, while higher Pro tiers cost more as the monthly credit allowance increases.
Is HeyGen free to use?
Yes. HeyGen Free allows up to three videos per month, with each video limited to one minute. It is designed for testing the editor, avatars, and selected premium features rather than ongoing production.
How many videos can 600 HeyGen credits create?
There is no single number because credit consumption depends on the workflow. At current published rates, 600 credits can create up to 200 minutes of Avatar III video, 30 minutes of Avatar IV or V video, or 15 minutes of Avatar IV video with custom expressive motion. Actual output will be lower if you also spend credits on translations, generated assets, or retries.
What happens when HeyGen credits run out?
Creator users must upgrade to Pro. Pro users must move to a higher Pro credit tier. Business users can buy extra credits in 100-credit blocks for $5 or enable auto-reload.
Do unused HeyGen credits roll over?
Yes. Monthly plan credits roll over for one additional billing cycle while the paid subscription remains active. Annual plan credits accumulate until the annual renewal date. Unused credits are lost when the account moves back to Free.
Is HeyGen Creator or Pro better?
Creator is better for a solo user who can stay within 600 credits and only needs 1080p output. Pro is better when you need at least 1,000 credits, 4K export, advanced models, or the ability to edit translated scripts. Both are individual plans rather than collaborative team workspaces.
Is there a better HeyGen option for product demo videos?
HeyGen can include screen recordings and product visuals, especially when an avatar is presenting them. If your main output is a real software workflow, a product-first platform may be easier to operate. Velo is designed to turn screens, URLs, documents, or prompts into polished product demos and walkthroughs, with narration, localization, hosting, and updates in the same workflow. For the wider field, see our best HeyGen alternatives.
Choose the workflow before the plan
HeyGen’s entry prices are clear, but its real cost depends on what you generate. Creator can be excellent value for light or moderate avatar production, Pro makes sense when you need more capacity, 4K, or translation control, and Business earns its higher price through collaboration, security, and learning features rather than credits alone.
If your goal is to explain a real product rather than place a presenter at the center, compare the full creation workflow, not just the subscription price. You can try Velo free with your own screen recording, product URL, or document, or book a demo.
About the author
Ritu Parakh is Growth Lead at Velo, the AI video platform that turns a screen recording, a deck, a URL, or a text prompt into a polished, narrated video, and an editable written doc. She writes about AI video, product demos, and video for GTM. Connect on LinkedIn.