Loom Pricing Explained (2026): Plans, Cost & Per-Seat Math
Loom pricing starts at $0. Loom is one of the most popular ways to record your screen and camera and share the clip as a link, built for fast, asynchronous messages: bug reports, feedback, and quick “here is how this works” explainers that replace a meeting or a long email. Most teams deciding whether to pay are choosing between Business at $18 per user per month and Business + AI at $24 per user per month, and that $6 difference sounds small until it is multiplied across every paid seat.
There is another complication in 2026: Loom is still moving customers into Atlassian’s administration and billing systems. The purchase route can affect how annual users are counted, while some existing workspaces are losing free Creator Lite roles as they migrate. A plan comparison that ignores those details can underestimate the next invoice.
This guide explains every current Loom pricing plan, calculates the monthly cost for different team sizes, and shows what changes when you buy annually, add AI, migrate to Atlassian billing, or qualify for an Education or nonprofit discount. One thing to settle first, though: Loom is built for recording and sharing, not for producing a finished asset. If what you want is those recordings turned into polished, narrated product videos, in any language, that you can reuse and keep up to date, that is a different job, and it is where a product-first tool like Velo is the answer, priced per account rather than per seat.
Loom pricing plans at a glance
Loom currently lists four standard plans: Starter, Business, Business + AI, and Enterprise. There is also discounted Education pricing for eligible users and institutions.
| Loom plan | Listed monthly price | Main usage limit | Best suited to |
|---|---|---|---|
| Starter | $0 | 25 videos per person; 5 minutes per screen recording | Occasional individual recordings and testing |
| Business | $18 per user/month | Unlimited videos and recording time | Teams needing regular screen recording, branding, basic editing, and analytics |
| Business + AI | $24 per user/month | Unlimited videos, recording time, and AI usage for paid seats | Teams that want automated editing, summaries, notes, and video-to-text workflows |
| Enterprise | Custom; annual only | Negotiated | Organizations needing SSO, SCIM, advanced privacy, retention controls, and support |
Loom advertises savings of up to 17% with annual billing. Confirm the exact annual charge in Loom’s official pricing calculator, particularly because Atlassian-managed annual subscriptions can be priced by user tier rather than by exact headcount.
The short answer to “how much does Loom cost?” is therefore:
- One person: $0, $18, or $24 per month.
- Ten paid users: $180 on Business or $240 on Business + AI per month at listed monthly rates.
- Enterprise: custom quote and annual commitment.
Loom price per user: calculate the team bill before choosing
For monthly subscriptions, the basic Loom cost calculation is simple:
Monthly Loom cost = number of paid users Ă— plan price per user
Here is what that produces at the listed monthly rates:
| Paid users | Loom Business | Loom Business + AI | Extra cost for AI |
|---|---|---|---|
| 1 | $18/month | $24/month | $6/month |
| 5 | $90/month | $120/month | $30/month |
| 10 | $180/month | $240/month | $60/month |
| 25 | $450/month | $600/month | $150/month |
| 50 | $900/month | $1,200/month | $300/month |
| 100 | $1,800/month* | $2,400/month* | $600/month* |
These are list-price calculations before annual or volume discounts. Atlassian says monthly customers with 100 or more users may qualify for volume-based discounts.
The important number is not only the per-user price. It is the number of people who will require paid creator access. Fifty employees watching or commenting on videos is a different cost problem from fifty employees actively recording and editing them. That distinction is becoming more important as Loom’s Atlassian integration removes the Creator Lite role from migrated workspaces, which we explain below.
Is Loom free? What the Loom free plan includes
Yes, Loom is free to use on the Starter plan. It is the current free tier and is separate from Loom’s 14-day Business + AI trial.
The Loom free plan includes:
- Up to 25 stored videos per person
- A five-minute limit for each screen recording
- Unlimited screenshots
- Unlimited meeting-recording length
- Recording quality up to 720p
- Screen and camera-bubble recording
- Transcriptions in more than 50 languages
- Comments, emoji reactions, captions, folders, and basic viewer insights
Starter is enough when you send occasional updates, bug reports, or short explanations and do not need polished branding or longer recordings.
The limits become restrictive when video is part of a repeatable customer, sales, support, or product workflow. A six-minute walkthrough cannot be recorded as one Starter video, and a library that grows beyond 25 recordings requires archiving content or upgrading.
There is also a temporary inconsistency across Loom’s official pages. The Loom.com pricing page currently says Starter supports up to 50 workspace members, while the Atlassian.com Loom pricing page says up to 10. Loom acknowledges that purchases made through Loom.com and Atlassian.com can still differ while the platforms are integrated. Confirm the limit shown in your own checkout rather than assuming either number applies universally.
Loom Business pricing: paying to remove the recording limits
The Loom Business plan costs $18 per user per month at the listed monthly rate. It removes Starter’s 25-video storage limit and five-minute recording cap.
Business includes:
- Unlimited videos and recording time
- Recording quality up to 4K
- Trim-and-stitch and basic waveform editing
- Custom thumbnails and embedded links
- Uploading and downloading videos
- Removal of Loom branding
- Custom player colors and logo
- Password-protected videos
- Viewer and engagement insights
- Search, folders, and additional workspace spaces
- Priority support
Business is the practical paid plan for teams that need Loom as an ongoing asynchronous communication tool but do not need the complete Loom AI feature set.
It is also the better choice when people are comfortable naming, trimming, summarizing, and organizing their own recordings. Business includes some automation (Loom’s comparison table currently shows automatic titles), but the more substantial AI editing and workflow features sit in Business + AI.
Loom AI pricing: what the extra $6 per user buys
Loom Business + AI costs $24 per user per month, which is $6 more than Business for every paid seat.
The plan adds:
- Automatic titles, summaries, chapters, tasks, and calls to action
- Filler-word and silence removal
- Editing by transcript
- Text, box, and arrow overlays
- Video-to-text workflows for documents, messages, and issues
- Automatic meeting notes and recap emails
- Video variables for personalized versions
- Admin insights into adoption and usage
Loom says AI usage is unlimited for paid seats. It also offers a 14-day Business + AI trial, which is the safest way to determine whether the automation saves enough time to justify the team-wide premium.
The team-wide part matters. Loom’s Business + AI billing guidance says an administrator cannot buy AI for only selected paid users while leaving the rest on Business within the same workspace. The Business + AI price is calculated across all paid Creators and Admins.
For a 25-person paid workspace, the upgrade is not “another $6.” It is another $150 every month, or $1,800 over 12 months before an annual discount. The right question is whether the AI features save meaningful time for enough of those 25 people.
Business + AI is easier to justify when:
- Most paid users record frequently.
- Filler and silence removal reduces re-recording.
- Teams consistently need summaries, chapters, tasks, or written recaps.
- Recordings are converted into Jira issues, Linear issues, SOPs, or messages.
- Admins need usage and adoption reporting.
Business may be sufficient when only a small percentage of paid users would use AI regularly, or when the recordings are intentionally quick and informal.
Loom Enterprise pricing: what requires a custom quote
Loom does not publish a standard Enterprise price. Atlassian states that Enterprise is available only as an annual subscription, so organizations need a sales quote.
Enterprise includes Business + AI and adds:
- Atlassian Guard Standard
- Enforced SSO and SCIM provisioning
- Organization and content activity logs
- Advanced video privacy controls
- Account transfer and content ownership controls
- Custom data-retention policies
- Salesforce integration and Zoom import
- A 99.95% uptime SLA
- Dedicated support, account management, and onboarding
Public estimates from procurement databases can be useful as negotiation context, but they are not a reliable Loom Enterprise price for your company. Seat count, contract length, security requirements, support, integration needs, and negotiated discounts can all change the quote.
Ask Loom’s sales team to separate these items in writing:
- Licensed user count and user tier
- Base annual subscription
- AI access and usage terms
- Atlassian Guard inclusion
- Support and onboarding
- Integrations or services
- Renewal uplift and true-up terms
That creates a comparable total instead of one opaque annual number.
Atlassian Loom pricing: four billing details to check
Atlassian acquired Loom in 2023, but the account and billing integration is still affecting customers in 2026. The product experience may look the same while user roles and invoices change underneath it.
1. Free Creator Lite roles are being discontinued for migrated workspaces
Loom’s current Atlassian migration guidance says Creator Lite is being removed as workspaces move into Atlassian administration.
At migration, existing Creator Lite users are upgraded to full paid Creators. Loom provides a grace period until the next billing date, during which administrators can review activity and deactivate people they do not want to keep as paid users. Any users left active are included in the next invoice.
This can create a significant price change. A Business workspace with 10 paid Creators and 20 free Creator Lite users costs $180 per month at list price. If all 20 Lite users become paid, the same workspace would have 30 paid users and cost $540 per month, three times as much.
Before migration or renewal:
- Export the previous six months of user activity.
- Identify who records versus who only watches.
- Deactivate inactive accounts before the billing date.
- Recalculate Business and Business + AI using the post-migration paid-seat count.
2. Monthly and annual users may be counted differently
Atlassian says monthly subscriptions are charged using the exact number of Loom users. Annual subscriptions purchased through Atlassian are charged using the user tier that most closely matches the team size.
Loom.com annual subscriptions, meanwhile, have historically been charged using the distinct number of paid users. Loom explicitly documents this purchase-channel difference while its systems are being integrated.
Annual billing can save up to 17%, but a tier boundary can affect the effective saving. Enter your actual headcount into the official calculator and review the checkout total before assuming that annual price equals exact seats multiplied by a discounted unit price.
3. Adding people can create prorated charges
When users are added during a monthly billing cycle, Loom calculates a prorated charge and adds it to the next invoice. Annual plans can also generate true-up charges or move into a larger user tier as the team grows.
Assign one administrator to review paid roles regularly. Otherwise, temporary collaborators and unused accounts can quietly become recurring software spend.
4. Buying through Loom and Atlassian is not yet identical
Loom’s pricing FAQ says purchases through Atlassian can provide centralized administration, Atlassian app billing, Jira and Confluence recording entry points, and Atlassian Guard provisioning options that may differ from Loom.com purchases during the integration period.
The pricing page also contains the Starter member-limit discrepancy mentioned earlier. Treat the plan and billing details displayed in your own account as authoritative for your workspace.
Loom nonprofit and Education pricing
Eligible organizations should check Atlassian’s discount programs before paying list price.
Loom nonprofit pricing. Atlassian currently advertises a 100% discount on annual Loom plans for eligible nonprofits and social enterprises with up to 25 users. Eligibility is verified through Goodstack, and additional terms apply. Review the current Atlassian nonprofit eligibility page before budgeting.
Loom Education pricing. Atlassian offers two relevant education programs: eligible students and teachers using Loom for classroom or learning activities can apply for Classroom licenses with 75% off Loom Business or Business + AI, and eligible academic institutions can receive 50% off Loom Business, Business + AI, or Enterprise.
Discounts require verification and do not automatically apply to every school, course creator, or training business. Atlassian’s purchasing and licensing FAQ contains the current eligibility categories and application links.
Which Loom plan should you choose?
| Your situation | Best starting point | Why |
|---|---|---|
| You occasionally send videos under five minutes | Starter | Free and sufficient for a small recording library |
| You regularly record longer videos | Business | Removes recording and storage limits |
| You need branded videos and engagement analytics | Business | Branding, privacy, downloads, and analytics without the AI premium |
| Most creators use transcript editing, summaries, and written workflows | Business + AI | AI is applied across paid seats and can reduce repetitive editing |
| Only a few people need AI | Test carefully | Business + AI cannot be assigned to only selected paid users in one workspace |
| You need SSO, SCIM, retention controls, or Salesforce | Enterprise | Those governance and integration features require a custom annual plan |
| You are an eligible nonprofit or educator | Discount program | The available discount can materially change the decision |
Start with the workflow rather than the longest feature list. Count active creators, identify the features they use after recording, and calculate the price at that paid-seat count.
When Loom’s per-seat model may not match the job
Loom is built for quickly recording and sharing asynchronous video messages. That makes it a strong fit for team updates, bug reports, feedback, and explanations where speed matters more than production polish.
A different workflow is needed when the output must become a reusable product demo video, customer-facing walkthrough, localized tutorial, or written guide, not simply a recording link.
Velo starts from a screen recording, URL, document, or prompt and builds a scripted, narrated video around the real product. It can stabilize the cursor, remove filler, apply zooms and branding, translate the output, host it, and create a written walkthrough alongside it, which is useful for customer onboarding videos and support content that has to stay current.
This is not an automatic “Velo is cheaper” argument; the products solve overlapping but different jobs. Loom charges per paid creator and is optimized for fast recording. Velo starts with a free plan and prices its paid plans per account with included seats: Pro is $49 per month and Ultra is $200 per month with a shared workspace and higher usage. Choose Loom when the recording itself is the deliverable. Consider Velo as a Loom alternative when the recording is only raw material for a polished product demo, training video, or customer-facing asset, and see the Velo vs Loom comparison for a feature-by-feature breakdown.
Loom pricing FAQs
How much does Loom cost per month?
Loom Starter is free. Business costs $18 per user per month, and Business + AI costs $24 per user per month at listed monthly rates. Enterprise has custom pricing and requires an annual subscription. Annual billing can save up to 17%.
Is Loom free?
Yes. The Loom free plan allows up to 25 videos per person and limits screen recordings to five minutes each. It includes 720p recording, transcriptions, comments, screenshots, folders, and basic viewer insights.
What is the Loom price per user?
Loom Business is $18 per paid user per month, while Business + AI is $24 per paid user per month. A 10-user workspace therefore costs $180 or $240 per month before annual or volume discounts.
Does Loom have a Pro plan?
No current self-serve plan is named Loom Pro. Searches for “Loom Pro pricing” generally lead to outdated material. Loom’s present paid plans are Business and Business + AI, followed by custom-priced Enterprise.
What is included in Loom Business?
Loom Business includes unlimited videos and recording time, up to 4K quality, basic editing, uploads and downloads, custom branding, password protection, engagement analytics, search, and priority support. It costs $18 per user per month at the listed monthly rate.
How much does Loom AI cost?
Loom AI is included in Business + AI at $24 per paid user per month and in Enterprise. Compared with Business, it adds $6 per user monthly. Loom does not allow administrators to add Business + AI to only selected paid users within the same workspace.
Does Loom offer annual pricing?
Yes. Loom advertises savings of up to 17% for annual billing. Atlassian-managed annual plans may be billed by user tier, so confirm the exact annual total in the pricing calculator rather than multiplying a presumed discounted rate by headcount.
What happens when I add a Loom user?
Monthly customers are charged a prorated amount for users added during the billing cycle, with the charge appearing on the next invoice. Annual accounts may need a true-up or move into a higher user tier. Review roles regularly to avoid paying for inactive creators.
Is Loom Business + AI worth it?
It can be worthwhile when most paid users rely on transcript editing, filler-word removal, summaries, chapters, meeting notes, or video-to-text automation. If only a few creators use those features, the team-wide $6-per-seat premium may be difficult to justify.
The right Loom plan starts with the paid-seat count
Loom’s plan cards are straightforward. The invoice becomes less straightforward when AI is applied across the workspace, Creator Lite users become paid seats, annual tiers replace exact headcount, or a growing team accumulates inactive accounts.
For occasional short recordings, Starter may be enough. Business is the practical choice for unlimited recording and branding. Business + AI makes sense when its automation saves time across most paid users, while Enterprise is a governance and security purchase.
Calculate the bill using the number of people who will actively create, not the number who may watch. Then decide whether your real job is sharing a fast recording or producing a finished, reusable video. If it is the latter, [try Velo free(https://app.usevelo.ai/) with a screen recording, URL, document, or prompt, or book a demo.
About the author
Ritu Parakh is Growth Lead at Velo, the AI video platform that turns a screen recording, a deck, a URL, or a text prompt into a polished, narrated video, and an editable written doc. She writes about AI video, product demos, and video for GTM. Connect on LinkedIn.